A WooCommerce store was running Meta ads on browser-only pixel purchases lost to ad blockers and iOS, weak match quality. I built full-funnel server-side tracking via GTM on Stape: PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase, each dual-fired from browser Pixel + CAPI with shared event IDs. Deduplication verified in Events Manager – every event fires exactly once. Purchase sends complete data: value, currency, order ID, product contents, plus hashed email, phone, name, address, city, ZIP for advanced matching.
Project
Meta Conversions API – Full Funnel Server-Side Tracking with Stape.io
