A Shopify store (botanical skincare brand) was running Google Ads and Meta campaigns on broken tracking. Audit found: purchase conversion imported from GA4 instead of a native Google Ads tag, 5 events (Add to Cart, Page View, First Visit) wrongly set as Primary conversions inflating numbers and misleading Smart Bidding, and Meta AddToCart/InitiateCheckout double-firing. I rebuilt the Google Ads purchase tag natively, restructured Primary/Secondary actions, fixed Meta deduplication, and verified every event live. Result: clean purchase signals on both platforms, ready to scale.
Project