Server-Side Tracking &
Analytics Setup for
Serious Marketers
I help growth-focused teams and agencies stop losing conversion data to ad blockers, iOS restrictions, and misconfigured tags — through precise GTM, GA4, Meta CAPI, and server-side tracking setups.
Tools & Platforms I work with daily
Accurate data.
Better decisions.
Every service is built around one goal: giving your ad platforms the signal quality they need to optimize toward your actual revenue.
Google Analytics 4 Setup & Audit
Full GA4 implementation with event tracking, funnel configuration, and ecommerce data layer. Including attribution modeling and custom reports.
GTM · GA4 · BigQueryGoogle Ads Enhanced Conversions
Enhanced conversion tracking with hashed first-party data, dynamic remarketing tags, and offline conversion imports. Stop losing conversions to ITP.
Google Ads · EC · GCLIDMeta Pixel & Conversions API
Browser + server-side event deduplication setup. Recover the 30–40% of conversions Meta misses due to iOS 14+ restrictions and ad blockers.
Meta CAPI · Pixel · EMQServer-Side Tracking (ssGTM)
Deploy a server-side GTM container on Stape.io or your own infra. First-party cookies, extended cookie lifetime, and full ad blocker bypass.
ssGTM · Stape · First-partyTikTok & Other Platforms
TikTok Events API, Pinterest Tag, Snapchat Conversions API — server-side or browser-based setup for any ad platform your team uses.
TikTok · Pinterest · SnapGTM Audit & Fix
Full audit of existing GTM accounts — duplicate tags, misfiring triggers, broken dataLayer pushes, and compliance issues. Delivered as a report with fixes.
GTM · Audit · DataLayerWhat proper tracking actually does for your numbers
When your ad platforms receive accurate conversion signals, they optimize toward real revenue instead of noise. Here’s what that typically looks like.
Real implementations.
Real results.
Selected projects across e-commerce, lead gen, and agency clients.
Dual-Funnel Tracking Architecture
Built a complete server-side tracking stack for a German comparison site — two domains, one ssGTM container, unified attribution across Google Ads and Meta.
GTM Audit & Server-Side Migration
Full GTM audit uncovering 14 misfiring tags and 3 duplicate purchase events. Migrated to ssGTM on Stape.io with first-party cookie configuration.
Custom Webhook Client Template
Built a custom GTM Server-Side client template for Jotform webhook integration — parsing multipart/form-data and routing form submissions as GA4 + Meta events.
Branded Meta CAPI Template
Developed a reusable, agency-branded GTM tag template for Meta Conversions API deployment across 200+ client accounts — consistent, auditable, and maintainable.
From audit to accurate
data in 72 hours
A clear, no-surprises process. You know exactly what’s happening and why at every step.
Audit Your Setup
I review your current GTM container, GA4 property, ad platform pixels, and dataLayer implementation to find gaps, duplicate fires, and missed events.
Implement & Configure
I build the full tracking stack — browser-side and server-side — with proper dataLayer architecture, deduplication logic, and first-party cookie setup.
Validate & Hand Off
Every tag is tested in Preview Mode, DebugView, and Meta’s Test Events. You get a complete implementation report and loom walkthrough before I hand over access.
From the people who
trust their data to me
“Tuhin set up our full Meta CAPI + GA4 stack and we immediately saw a 35% jump in reported conversions. More importantly, our Facebook campaigns started optimizing properly because the signal quality improved dramatically. He also walked us through every decision in plain English — no black box.”
“He audited our GTM account and found we were double-counting purchases — our actual conversion rate was 40% lower than what we thought. Fixed in two days. Would not have known without him.”
“Our ssGTM setup went from zero to live in 48 hours. Ad blockers no longer affect our data, and our attribution is finally trustworthy. Professional, fast, and thorough.”
“I was skeptical about server-side tracking but Tuhin explained the ROI clearly and delivered exactly what he promised. Our Google Ads ROAS went from 2.1x to 3.8x within a month of the setup.”
Questions you probably have
Let’s fix your tracking
Fill in the form and I’ll get back to you within 24 hours with a free initial assessment of your tracking setup.