Practical measurement guidance
Technical articles on analytics architecture, attribution, consent, ecommerce, product analytics, and dependable server-side tracking.
A clinic client called me last month, a week away from turning Meta off for good. Their numbers had fallen off a cliff and nobody could tell them why. The pixel was installed correctly. Events were firing. Every check their previous agency ran came back “working.” Then I opened Events Manager and there it was: […]
Read articleA Squarespace client called me with a bug that made no sense. Their form submissions were firing an event into the data layer — but every field came through blank. Name, email, phone: all empty, on every single submission. The form worked perfectly for them; the confirmation showed; leads landed in their inbox. But the […]
Read articleA client running mostly top-of-funnel traffic came to me with a stubbornly low Event Match Quality — hovering around 5. Their CAPI was firing fine, purchases and leads were flowing, but Meta just couldn’t match many of the events to real people. The reason was simple once I looked: most of their traffic wasn’t logged […]
Read articleA lead-gen client was quietly losing track of half their conversions. They ran their whole business on Elementor Pro forms — contact, quote requests, demo bookings — and none of it was showing up reliably in GA4 or feeding their ad platforms. Their developer had tried GTM’s built-in Form Submission trigger, watched it fire inconsistently, […]
Read articleI’ve been building server-side tracking on Stape for years — most of my client containers live there — so making it official feels less like a new direction and more like putting a name to how I already work. As of December 2025, AnalyticsRush is an official Stape Partner. You can see the listing on […]
Read articleGTM Container Auditor — AnalyticsRush AnalyticsRush/ Auditor GTM Container Auditor Drop in a Google Tag Manager container export and get a complete audit — composition, detected IDs, a health score, and prioritized findings you can act on. Analyzed entirely in your browser — nothing is uploaded. Drop your GTM container JSON here or click to […]
Read articleA B2B client came to me frustrated that “every demo booking says it came from Calendly.” Their sales team was closing deals from these bookings, but in GA4 the source was always calendly.com / referral — not the Google Ads click or the organic search that actually drove the person to the site. They were […]
Read articleI’ve lost count of how many server-side containers I’ve deployed across these platforms — Shopify DTC brands on Stape, EU clients on Taggrs, a spa group that needed French data residency, WooCommerce stores where I hosted on raw Cloud Run because the budget demanded it. And the single most common question I get, from clients […]
Read articleA Shopify client came to me convinced their Meta CAPI setup was “done.” Their previous developer had installed a Conversions API tag, purchases were flowing, everyone was happy. Then their ROAS quietly slid for two months and nobody could explain it. The first thing I checked wasn’t the tag. It was their Event Match Quality […]
Read articleEarly on, I lost a deal I should have won. The client needed server-side tracking badly — leaking Meta data, Safari attribution in ruins, the works. And I talked myself out of the sale by explaining Cloud Run instances, cookie lifetimes, and the mechanics of the Conversions API for twenty minutes while their eyes glazed […]
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