Product analytics

Meta Conversions API – Full Funnel Server-Side Tracking with Stape.io

A WooCommerce store was running Meta ads on browser-only pixel purchases lost to ad blockers and iOS, weak match quality. I built full-funnel server-side tracking via GTM on Stape: PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase, each dual-fired from browser Pixel + CAPI with shared event IDs. Deduplication verified in Events Manager - every event fires exactly once. Purchase sends complete data: value, currency, order ID, product contents, plus hashed email, phone, name, address, city, ZIP for advanced matching.

  • Meta Pixel
  • Ecommerce Purchase Tracking
  • Analytics & Tracking Setup
  • Tracking Tags Installation
  • WooCommerce
  • Stape.io
Watch project walkthrough
Meta Conversions API – Full Funnel Server-Side Tracking with Stape.io