Lead

GoHighLevel Meta Conversions API – Lead & Schedule Event Tracking

A GoHighLevel-based coaching funnel needed reliable Meta tracking for its two key conversions: Lead and Schedule (booked call). GHL's native pixel wasn't enough - no server backup, weak match quality. I built custom dataLayer events for GHL form submits and bookings, then dual-fired each through browser Pixel + Conversions API via server-side GTM on Stape. Deduplication verified in Events Manager with shared event IDs, and full advanced matching hashed and sent server-side. Result: every lead and booked call now reaches Meta with high match quality, even with ad blockers or iOS

• GA4
• GTM
• CRM
• Consent
• Meta CAPI