Server-side-tagging

Google Ads Conversion Tracking, GA4 & Facebook Conversion API

A Shopify store (botanical skincare brand) was running Google Ads and Meta campaigns on broken tracking. Audit found: purchase conversion imported from GA4 instead of a native Google Ads tag, 5 events (Add to Cart, Page View, First Visit) wrongly set as Primary conversions inflating numbers and misleading Smart Bidding, and Meta AddToCart/InitiateCheckout double-firing. I rebuilt the Google Ads purchase tag natively, restructured Primary/Secondary actions, fixed Meta deduplication, and verified every event live. Result: clean purchase signals on both platforms, ready to scale.

  • Google Ads
  • Facebook Pixel Setup & Optimization
  • Ecommerce Purchase Tracking
  • Shopify
  • Analytics & Tracking Setup
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Google Ads Conversion Tracking, GA4 & Facebook Conversion API