Ecommerce

Shopify Meta Pixel + Conversions API – Full Funnel Server-Side Setup

A Shopify store selling climbing and highline gear needed complete Meta tracking - browser-only pixel was losing conversions and sending thin data. I implemented the full funnel server-side via GTM on Stape: PageView, ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase, using a Shopify custom web pixel to capture checkout events. Every event dual-fires from browser Pixel + Conversions API with shared event IDs - deduplication verified in Events Manager. Purchase carries order ID, product contents, quantity, and value, plus hashed user data for strong match quality

  • Shopify
  • GTM Server
  • Google Ads
  • Meta CAPI
  • Stape.io
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Shopify Meta Pixel + Conversions API – Full Funnel Server-Side Setup