How to Improve Meta Event Match Quality, Step by Step
“Our EMQ is 4.2. Is that bad?” I get this question almost every week. Event Match Quality is Meta’s score,…
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How I Get Clients From a 6 to a 9+ on Meta’s Event Match Quality Score
A Shopify client came to me convinced their Meta CAPI setup was “done.” Their previous developer had installed a Conversions…
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