Category: Meta Conversion API

How I Get Clients From a 6 to a 9+ on Meta’s Event Match Quality Score

A Shopify client came to me convinced their Meta CAPI setup was “done.” Their previous developer had installed a Conversions API tag, purchases were flowing, everyone was happy. Then their ROAS quietly slid for two months and nobody could explain it. The first thing I checked wasn’t the tag. It was their Event Match Quality […]